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English Taught Program in Smart Service Management

Inaugurated in 2020, the English Taught Program in Smart Service Management (ETPSSM) at Shih Chien University is the first undergraduate program in Taiwan that integrates AI/VR/IT applications with hospitality and tourism theories and practices.


Educational Objectives

The goal of this program is to cultivate interdisciplinary professionals with service expertise and application capacities of smart technology. This program aims to nurture interdisciplinary talents, which is consistent with global trends. The major objectives include:

  • Develop professionals for the international hospitality and tourism industry
  • Foster talents in service innovation and service design
  • Facilitate the combined knowledge in user experience and technical language


Curriculum Design

In general, lower-level courses are theoretical bases, and higher-level courses emphasize hands-on applications. The entire curriculum is designed and developed into three major pillars:

  1. Hospitality and tourism industry base: some of the key courses are hospitality management, aesthetics in the hospitality and tourism industry, MICE management, global issues in tourism, etc.
  2. Information technology base: some of the key courses are management of information systems, e-commerce, multimedia tools and applications, big data analytics in the hospitality and tourism industry, etc.
  3. Smart service base: some of the key courses are introduction to smart service management, design thinking, introduction to artificial intelligence, planning and development of smart hotels, etc.

The courses focus on the hospitality and tourism industry with a high frequency of service encounters to strengthen students’ competencies in service and experience design. Various smart technology courses are designed to enhance students’ professional skill sets by applying digital information and smart technology.


Core Competencies

Students are expected to develop the following core competencies:

  1. Smart technology orientation
  2. Communication
  3. Leadership
  4. Creativity and innovation
  5. Interdisciplinary integration capability


Career Perspectives

As Shih Chien University is recognized as one of the pioneer universities in Taiwan, EPTSSM offers undergraduate degree programs with excellent international standards for learning and development that are highly relevant to the student’s future careers. ETPSSM students are encouraged and trained to be innovative and entrepreneurial. ETPSSM provides opportunities to engage with real-world business issues both in the programs and in professional training placements. By joining ETPSSM, students are sure to graduate with qualifications for an exciting and rewarding career. Here are a few key areas from career perspectives:

  • User Experience Designer in the Hospitality and Tourism Industry
  • Service Innovation Designer in Hospitality and Tourism Industry
  • Marketing and Brand Manager in Hospitality and Tourism Industry


Event Highlights

online welcom

Student Association/

Freshmen Online Welcome


Shih Chien University/

64th birthday celebration.

Keynote speech-May

Keynote Speaker/

May Hu,

General Manager, Indigo Hotel Taipei


Student Association/

Halloween Bob Bash

Class diccuss

Class Photo/

Design Thinking