English Taught Program in Smart Service Management
Inaugurated in 2020, the English Taught Program in Smart Service Management (ETPSSM) at Shih Chien University is the first undergraduate program in Taiwan that integrates AI/VR/IT applications with hospitality and tourism theories and practices.
The goal of this program is to cultivate interdisciplinary professionals with service expertise and application capacities of smart technology. This program aims to nurture interdisciplinary talents, which is consistent with global trends. The major objectives include:
In general, lower-level courses are theoretical bases, and higher-level courses emphasize hands-on applications. The entire curriculum is designed and developed into three major pillars:
The courses focus on the hospitality and tourism industry with a high frequency of service encounters to strengthen students’ competencies in service and experience design. Various smart technology courses are designed to enhance students’ professional skill sets by applying digital information and smart technology.
Students are expected to develop the following core competencies:
As Shih Chien University is recognized as one of the pioneer universities in Taiwan, EPTSSM offers undergraduate degree programs with excellent international standards for learning and development that are highly relevant to the student’s future careers. ETPSSM students are encouraged and trained to be innovative and entrepreneurial. ETPSSM provides opportunities to engage with real-world business issues both in the programs and in professional training placements. By joining ETPSSM, students are sure to graduate with qualifications for an exciting and rewarding career. Here are a few key areas from career perspectives:
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